Hossam HassanPerformance Marketer
CASE STUDIES · MEASURABLE RESULTS

Campaigns Built to Move Business Results — Not Just Ad Dashboards

These are not isolated reach and click numbers. Here, we show how budget turned into inquiries, enrollments and sales, with the context, channels and measurement logic behind each result.

450KSAR enrollment value based on annual fees
45Enrolled Students
185Qualified Google Calls
$0.13App Install Cost
SELECTED RESULTS

Selected Case Studies

Each case connects ad spend to the real business objective. We do not mix sales with inquiries or credit a platform without a clear measurement framework.

Education · Saudi ArabiaGoogle · Meta · Snapchat

SAR 450,000 Enrollment Value Based on Annual Fees

A private-school enrollment campaign built around parent intent, retargeting and fast admissions follow-up rather than message volume alone.

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1,700+Inquiries
45Enrolled Students
19KSAR Spend
23.7×Approx. Return
EcommercePerformance Campaigns

64K SAR Sales From 8.5K SAR Spend

Budget, creative and purchase-path optimization focused on the segments contributing most to sales, with performance evaluated by return rather than visits.

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64KSAR Sales
8.5KSAR Spend
7.53×ROAS
55.5K+Sales Difference
Diplomas · Saudi ArabiaLead Generation

456K SAR Revenue From 30K SAR Spend

Messaging structured around applicant intent, with audience separation and budget reallocation to improve lead quality before scaling.

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456KSAR Revenue
30KSAR Spend
15.2×ROAS
EducationCompetitive Sector
Transport App · IraqUser Acquisition

Reduced App Install Cost to $0.13

We tested multiple creative angles and audience segments, then gradually shifted budget to the combinations producing efficient installs at the lowest cost.

$0.13Install Cost
IterateTest, Then Scale
MobileDirect Acquisition
IraqTarget Market
Mental Health & Addiction Treatment · EgyptGoogle · Meta · TikTok · Snapchat

2,000+ Inquiries and 185 Qualified Calls Through Google Ads

In a sensitive sector, we focused on privacy, search intent and call quality. Google Search played the leading role in reaching people actively seeking help, while social platforms supported awareness and retargeting.

2,000+Messages and Calls
185Qualified Google Calls
4Ad Platforms
IntentIntent Before Reach
MEASUREMENT FIRST

A Number Alone Is Not Enough

A result becomes useful when we know how it was measured, what led to it and where advertising ends and sales or admissions begins.

01 · DEFINE

Define the Conversion

A qualified call, enrolled student, paid order or valid install. Every business needs its own definition of success.

02 · CONNECT

Connect the Channels

We isolate each platform’s role and review the overlap between search, retargeting and human follow-up.

03 · SCALE

Scale After Validation

Budget moves toward what has proven quality and profitability while preserving room for continuous testing.

School enrollment value = 45 enrolled students × SAR 10,000 annual fees = SAR 450,000. This calculation does not establish cash collected or net profit. Enrollment value ÷ ad spend = 450,000 ÷ 19,000 ≈ 23.7×. Cost per enrolled student = 19,000 ÷ 45 ≈ SAR 422. Cost per inquiry = 19,000 ÷ more than 1,700, below SAR 11.2. Ecommerce sales ÷ spend = 64,000 ÷ 8,500 ≈ 7.53×; sales minus ad spend is not net profit. Inquiries and installs are not customers. Past results do not guarantee similar outcomes; performance depends on market, offer, tracking and follow-up.

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