Meta Ads
Sales, messaging and lead generation campaigns with audience testing, creative testing and funnel-based cost optimization
FACEBOOK · INSTAGRAM
Performance Marketing · Decisions Built on Data
Turn Your Ad Spend Into Measurable Growth
A complete performance marketing system that starts with strategy and precise campaign structure, then uses reliable tracking and continuous optimization to grow sales and reduce acquisition costs
6 Arab Markets · Regional Experience
Multi-Platform Campaigns
Tracking & Analytics
Multi-Platform Campaigns
Tracking & Analytics
15.2× ROAS$0.13 CPI373 Conversations6 Arab Markets100K+ SAR Monthly Ad Spend
Meta AdsGoogle AdsTikTok AdsSnapchat AdsX Ads
What I Do
From Strategy to Daily Optimization
A strong campaign is not just an attractive ad. It is a complete system built around the right objective, clear data and fast decisions
Google Ads
Search, Display and YouTube campaigns built around user intent, high-value keywords and measurable landing pages
SEARCH · DISPLAY · YOUTUBE
TikTok Ads
Fast-moving campaigns that test creative angles and improve view-to-conversion rates for a stronger acquisition cost
VIDEO · LEADS · SALES
Snapchat Ads
GCC-focused campaigns with audience segmentation, visit and conversion tracking, and smarter budget allocation
GCC · PIXEL · CONVERSIONS
X Ads
Expand reach, awareness and brand conversation through relevant interests, communities and topics
AWARENESS · ENGAGEMENT
Optimization and Scaling
Daily KPI monitoring, waste reduction and gradual scaling of winning campaigns without sacrificing efficiency
ROAS · CPA · CAC · CTR
Selected Results
Numbers With Real Context
Each result is shown with its market, objective and budget because a number alone cannot explain campaign quality or decision complexity
Saudi Arabia · EducationSales
15.2×
Return on Ad Spend
Education and diploma campaigns structured to turn media spend into directly measurable revenue
SAR 30,000 Spend → SAR 456,000 Revenue
Iraq · Mobility AppApp Installs
$0.13
Average Cost per Install
Testing multiple segments and audiences to reach an efficient acquisition cost
An app growth campaign built for the Iraqi market
Egypt · HealthcareMessages
373
Conversations From One Campaign
A messaging campaign for a medical lab focused on offer clarity, response speed and targeting quality
EGP 5,000 Spend · About EGP 13.4 per Conversation
Past results do not guarantee identical outcomes. Performance varies by market, offer, budget, landing page and tracking quality
How It Works
A Clear System Before Spending
Three connected stages prevent random decisions and turn campaign data into practical actions
Analyze and Plan
Understand the business, offer, audience and competition, then define success metrics and the right budget for each stage
Launch and Track
Build the campaign structure, test creatives and landing pages, configure conversion events and validate data accuracy
Optimize and Scale
Read results, test hypotheses, stop waste and gradually increase budget for the most efficient campaigns
GTMGoogle Tag Manager
GA4Google Analytics
MetaMeta Pixel
TikTokTikTok Pixel
SnapSnapchat Pixel
Hossam HassanMedia Buyer & Performance Marketer
6Arab Markets
100K+SAR Monthly Ad Spend in Saudi Arabia
250K+EGP Monthly Ad Spend in Egypt
Full-Funnel ObjectivesSales · Messages · Leads
About Hossam
Hands-On Experience Across Markets and Objectives
I manage paid campaigns in Egypt, Saudi Arabia, the UAE, Kuwait, Oman and Iraq across sales, leads, messaging, engagement and awareness, with a constant focus on tracking quality and media efficiency
Insights
Insights for Better Decisions
Practical content explaining campaign metrics, tracking and budget decisions in clear language
ROAS, CPA and CAC: What They Mean and How to Measure Performance
A concise guide to the core metrics and how each one connects to a real business goal
When to Stop an Ad and When to Increase the Budget
How to distinguish an ad that needs time from one that is wasting budget
Conversion Tracking Checklist Before Launch
The essential steps to make sure every decision is based on reliable data from day one
Let’s Talk
Ready to Turn Your Budget Into Measurable Growth?
Share your business, objective and estimated budget. I will review your current position and recommend the best starting point
Request a Campaign Review
Send the essential details and I will contact you to review the next step
Direct Answers
Frequently Asked Questions About Hossam Hassan
Clear information about expertise, services, markets and the campaign management process.
Who is Hossam Hassan?
Hossam Hassan is an Egyptian Performance Marketer and Media Buyer specializing in paid campaign management, conversion tracking and performance optimization across Meta, Google, TikTok, Snapchat and X.
What services does Hossam Hassan provide?
Services include business and campaign analysis, paid media strategy, tracking setup, campaign launch, audience and creative testing, optimization and data-led scaling.
Which markets has he worked in?
His campaign experience covers Egypt, Saudi Arabia, the UAE, Kuwait, Oman and Iraq across sales, lead generation, messaging, awareness and app-growth objectives.
How does a new campaign begin?
The process starts with the business goal, offer, budget, landing experience and tracking accuracy before campaign structure, tests and success metrics are defined.