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Meta Ads
Sales, messaging and lead generation campaigns with audience testing, creative testing and funnel-based cost optimization
FACEBOOK · INSTAGRAM
For businesses and stores in Egypt and Saudi Arabia. Review your existing campaigns and tracking, or plan a new launch.
Start with your business goal, tracking accuracy, wasted spend and improvement priorities.
Hossam Hassan · Performance Marketer & Media Buyer
A strong campaign is not just an attractive ad. It is a complete system built around the right objective, clear data and fast decisions
Sales, messaging and lead generation campaigns with audience testing, creative testing and funnel-based cost optimization
FACEBOOK · INSTAGRAM
Search, Display and YouTube campaigns built around user intent, high-value keywords and measurable landing pages
SEARCH · DISPLAY · YOUTUBE
Fast-moving campaigns that test creative angles and improve view-to-conversion rates for a stronger acquisition cost
VIDEO · LEADS · SALES
GCC-focused campaigns with audience segmentation, visit and conversion tracking, and smarter budget allocation
GCC · PIXEL · CONVERSIONS
Expand reach, awareness and brand conversation through relevant interests, communities and topics
AWARENESS · ENGAGEMENT
Daily KPI monitoring, waste reduction and gradual scaling of winning campaigns without sacrificing efficiency
ROAS · CPA · CAC · CTR
Each result is shown with its market, objective and budget because a number alone cannot explain campaign quality or decision complexity
15.2×
Education and diploma campaigns structured to turn media spend into directly measurable revenue
$0.13
Testing multiple segments and audiences to reach an efficient acquisition cost
373
A messaging campaign for a medical lab focused on offer clarity, response speed and targeting quality
Past results do not guarantee identical outcomes. Performance varies by market, offer, budget, landing page and tracking quality
Three connected stages prevent random decisions and turn campaign data into practical actions
Understand the business, offer, audience and competition, then define success metrics and the right budget for each stage
Build the campaign structure, test creatives and landing pages, configure conversion events and validate data accuracy
Read results, test hypotheses, stop waste and gradually increase budget for the most efficient campaigns
I manage paid campaigns in Egypt, Saudi Arabia, the UAE, Kuwait, Oman and Iraq across sales, leads, messaging, engagement and awareness, with a constant focus on tracking quality and media efficiency
Practical content explaining campaign metrics, tracking and budget decisions in clear language
Explore practical guides to paid media decisions. Articles currently available in Arabic are clearly labeled on the Insights page.
Review your goal, tracking accuracy and wasted spend, then discuss improvement priorities. Scope and budget are agreed after understanding your project.
Planning a new launch? Discuss your new campaign on WhatsApp ↗
Start with your name, WhatsApp number and request goal. Budget and project details are optional. I will contact you to discuss the next step.
Clear information about expertise, services, markets and the campaign management process.
Hossam Hassan is an Egyptian Performance Marketer and Media Buyer specializing in paid campaign management, conversion tracking and performance optimization across Meta, Google, TikTok, Snapchat and X.
Services include business and campaign analysis, paid media strategy, tracking setup, campaign launch, audience and creative testing, optimization and data-led scaling.
His campaign experience covers Egypt, Saudi Arabia, the UAE, Kuwait, Oman and Iraq across sales, lead generation, messaging, awareness and app-growth objectives.
The process starts with the business goal, offer, budget, landing experience and tracking accuracy before campaign structure, tests and success metrics are defined.
Management fees are separate from the budget paid to advertising platforms. Platforms, deliverables, tracking, creative responsibilities and reporting are defined before work starts. See the service scope.
Start with the offer, market, goal and readiness of your website and follow-up process. We can discuss a launch and testing plan on WhatsApp without previous campaign data.
No fixed outcome is guaranteed. Results depend on the offer, market, budget, tracking, buying experience and follow-up. Performance is evaluated against the business goal, cost and lead quality.