Campaign Planning
Analyze the business, offer and audience, then define the platform, objective, budget and success metric before launch
About Hossam Hassan
A Performance Marketer Who Builds Campaigns Around the Real Business Goal
Two years of hands-on experience managing paid advertising and performance analysis across several Arab markets and fast-moving industries
I start by understanding the product, market and customer journey, then build the campaign structure, tracking and testing plan and turn results into practical actions
2+Two Years of Hands-On Media Buying Experience
6Markets: Egypt, Saudi Arabia, UAE, Kuwait, Oman and Iraq
100K+SAR Monthly Ad Spend Managed
250K+EGP Monthly Ad Spend Managed
Professional Profile
Experience Across Different Markets and Objectives
I have managed local and regional campaigns where audience language, behavior, media cost and decision cycles differ by market
Daily Management
Launch campaigns, monitor spend, test ads and audiences and improve performance without random decisions
Measurement and Analysis
Use tracking and reporting to connect clicks, messages, orders and sales with the right business decision
Markets
Experience Beyond One Market
Every market has its own language, context, cost and purchase behavior, so messaging, targeting and performance analysis must adapt
EgyptSaudi ArabiaUAEKuwaitOmanIraq
Campaign Objectives
From Awareness to Sales
Manage every stage of the customer journey using the right objective instead of relying on one campaign type
Lead GenerationMessagingSalesEngagementAwarenessTrafficApp InstallsRetargeting
Technical Experience
The Ad Platform Alone Is Not Enough
I work across Meta Ads, Google Ads, TikTok Ads, Snapchat Ads and X Ads with GTM, GA4, platform pixels and AppsFlyer based on each project
E-commercePaid EducationAppsHealthcareLocal ServicesPerfumes and ProductsStartups